Have you been creating emails to send out to your clients? Do you want something that looks professional, clean cut, easy and FREE?? Peaked your interest with the word FREE? Yes, it’s true MailChimp is FREE! “MailChimp is the world’s largest marketing automation platform. It’s like a second brain that helps millions of customers—from small e-commerce shops to big online retailers—find their audience, engage their customers, and build their brand.” Email marketing continues to be the number one way to engage your customer.
Like everything else, creating an e-blast for the first time can be intimidating. Way back when, I worked a retail job at Macy’s. Day 1 was full of register training and I was overwhelmed with all the steps and keys to push in the right order. At first, I thought I’d never catch on; but by day 3 I realized it was no big deal.
Learning MailChimp was a very similar experience for me. I was given a quick tutorial on how to use MailChimp in about 15 minutes. They made it so easy to follow along and covered the main concepts on how to create a professional email. That same day I sat down and created my first successful e-blast. It was easy to use and far more straightforward than I thought.
It’s as easy as creating a campaign, naming it, adding recipients and you’re on your way! If you have no clue how to format the email properly they have great templates to help explain and get you started. It also includes a scheduling function, so you don’t have to wake up at 4am to push send. My favorite function is the test email, so you don’t hit send and are mortified when you forgot to spell check first. Let me tell you, MailChimp is slick!
SO, if you have not started marketing with automation I suggest giving MailChimp a try! The site makes it easy to create a professional email with a personal touch.
There are lots of marketing automation applications available. Each has slightly different offerings, so explore and find the best fit for your needs. For starting out MailChimp can easily do the trick. If you need a more robust option, say for an online business, step it up a notch and check out ConvertKit. More on ConvertKit in my next blog, keep a look out for this one! They equally rock, just in a totally different way.
To Making Marketing fun!
Molly | Communications Manager | TheFundraisingMethod.com | firstname.lastname@example.org